India continues to dominate the global outsourcing market as the preferred outsourcing destination in the world. India enjoys the confidence of global corporations for its high level of brainpower and its technological expertise. Low cost english speaking manpower, infrastructure, time zone difference and the adoption of quality processes like ISO and Six Sigma by several software companies are a few advantages India has over other outsourcing nations.

In order to maintain its leadership position in the BPO segment, India, cannot survive on such advantages. Today several Indian companies have started to shift their focus from leveraging the cost advantage to ensuring performance excellence.
NASSCOM, the apex association for the IT and ITES-BPO sectors, champions the cause of the industry.

Several of India's best and brightest students are being drawn into the BPO segment attracted by the pay package and the lifestyle that comes along with it, another factor why India is able to deliver high quality solutions. IT is one of the Government of India's top five priorities.

India exports software to 95 countries around the world. Of the 23 software companies in the world that have achieved the prestigious SEI-CMM Level 5, 15 of them are Indian. According to Nasscom India will soon have the highest number of ISO-9000 software companies in the world.